Larger than life Pip Edwards, co-founder and creative director of P.E Nation, began on her path to success after completing her Bachelor of Commerce/Law and has quickly become one of Australia’s most credible personalities across fashion, design, culture and innovation.
She launched her career in Global Risk management at international firm PWC before shunning the corporate world for fashion.
Following Management then Senior Designer roles for Sydney label Ksubi, Senior Creative & Accessories Designer for sass & bide and Design Director at General Pants, she launched P.E Nation in 2016.
Pip is the ‘face’ of P.E Nation, using her initials as company branding and her lifestyle reflects what they stand for. She is across every aspect of the business including financials, creative, production, sales and marketing.
In 2016 P.E Nation’s first collection sold out within hours on its website. Since then, the street-meets-sportswear has expanded to include footwear and accessories, menswear and soon, ski wear. P.E Nation is stocked worldwide with retailers such as Net-A-Porter, David Jones, Selfridges, Nordstrom, Le Bon Mache, Lane Crawford, The Iconic and Revolve.